News and New Site Launches
Happy Monday!!!
What a month September has turned out to be. Simply Smashing!
White Ink Studio is pleased to announce the launch of www.DrSkinCareProducts.com and www.EuroDaySpaInc.com, two new sites for renowned dermatologist, Dr. Lorrie Klein.
Also completed, was the new Rocketeers Club for restaurant franchise, Johnny Rockets, www.WhiteInkStudio.com/clients/jr3
Our new offices in the Pacific NorthWest, 2 Auburn Way North Ste. 205, in Auburn, WA our finally open for business.
Next month we are going to be announcing the opening of our Video Blog facilities in Orange County, CA where business owners can come to record themselves in tight-frame video, to display on their sites, blogs, VIMEO, and YouTube. A great innovation in online marketing that is evolving each and every day. Ask your Account Manager about setting up a time block at our studio to come in for your weekly video blog.
We hope everyone is doing well, and prospering in these amazing time. Remember, it’s times like these, when true wealth is acquired. All the large competitors have their tails between their legs and are cutting their marketing budgets. Make sure and take advantage of this time and put your best foot forward, and become innovative and online with your marketing efforts, and you’ll see why successful companies are dedicating over 70% of their marketing budgets to online campaigns.
Thanks for reading!!!
Corey Mangold
CEO
White Ink Studio, LLC.
Pozzani & Associates Wins Business Opportunity Grant from British Airways
Pozzani & Associates is one of the US Grant Winners ! — Click to see VIDEO
Note: Pozzani & Associates is a White Ink Studio Partner
The brand strategy consulting firm, Pozzani & Associates, Inc., of Newport Beach, CA, has been awarded a Business Opportunity Grant by British Airways, as part of the airline’s Face to Face campaign.
Pozzani & Associates is one of 100 companies British Airways hand selected, based on the merits of its business plan, and a compelling story of how a year’s worth
of business travel and face to face meetings, along with other valuable business support, would help the company meet its objectives for 2010. The grant includes airfare for round-trip Club World business class flights, free global shipments with British Airways World Cargo, and other key elements for international business support.
“The grant gives us the opportunity to meet personally with prospective clients and international partners. Nothing replaces a face to face meeting to solidify our relationships and convey our team’s expertise in international marketing and branding strategy,” says Adriana Lynch, founder of Pozzani & Associates, a consulting team that takes pride in being strategic and for going beyond recommendations. “In today’s business environment, a good strategy is one that brings results.”
With its experience in the global market place, the Pozzani team sees many opportunities for US companies to expand internationally, with solid strategies. Pozzani also advises international players to look closely into the US market. “While many companies look at the current US economy with skepticism, savvy strategic companies see today’s environment as an opportunity,” adds Lynch, who hopes to use the grant to build business internationally and help the US economy. “We at Pozzani & Associates are excited and grateful for this opportunity to showcase our team’s talents.”
About Pozzani & Associates, Inc.
We are a network of consultants that specializes in Brand Strategies and Brand Activation both domestically and internationally. A team of experts is assembled to fit the exact needs of the client in a very cost efficient way. Our extensive International Marketing team has launched brands like Pillsbury, Häagen-Dazs and Pampers around the world. We help companies define which countries to enter, how to structure operations, and develop marketing strategies and plans. For more information on how Pozzani & Associates can help your business, visit www.pozzani.usBusiness Opportunity Grant Winner: Pozzani & Associates —- Posted by: Oscar E. Vargas - Account Manager
Let’s make you a “FEARLESS MARKETER.”
What are you doing about the “Fear Factor?”
Fear (especially during the current uncertain economic climate at hand) figures massively into people’s psyche. Fear is a behavioral motivator hardwired into the human brain and factors significantly into your client’s behavior (i.e., will I buy your product or service despite my fears).
Consider these fast facts about fear:
• Fear Is a Fundamental– Unless you’re fortunate enough to possess something so compelling and so unique and so special that consumers are rushing to buy your product or service because they can’t duplicate it anywhere else… you’ve got competition.
• You’re Really Stealing Clients–You aren’t so much attracting new clients or customers as stealing someone else’s. This should be a HUGE consideration when you market, promote or advertise.
• Most People Are Fearful– If your marketplace is highly competitive (and who’s isn’t these days), you face a very fearful consumer. Statistically, 92% of the population are fearful, 8% are aggressive (University of Winnipeg, 2005).
The Devil You Know
Fear is so strong and so pervasive in our collective psyche, that we’ll suffer through incredible amounts of discomfort, abuse and downright pain with our current provider (the devil we know), before we even consider making a change (to the devil we don’t know).
Overcoming Consumer Fear
Conquering fear, in your consumers and in yourself, is a process of replacing fear with a sense of well being. The fixes for a fearful marketplace?
• Fearful Times Are Not the Time to Pull Back– eliminating your marketing during more fearful times only heightens consumer fear. In the communications “vacuum” rumor replaces reason, innuendo replaces facts and immediacy replaces memory. Marketers call it FUD: Fear, Uncertainty & Disinformation.
Think your clients and prospects will remember you a few weeks, months or years down the road when they haven’t heard from you? The statistics say otherwise…
• Frequent, repetitious, credible communications will overcome consumer fear… we’ve seen it work in hundreds of applications.
• Replace Fear with Well Being– Eventually we replace a consumer’s fear with a sense of well being, overcoming one of the biggest obstacles most of us face in attracting new business.
Want some solutions? Let’s talk. The first dozen or so questions are on us. Let’s make you a “FEARLESS MARKETER.”
Pete Johnson
simplicity… transcending communications barriers
949.287.4555, xt. 302 o
949.422.7170 c
Why is Proper W3C Coding important for SEO?
Most people hire inexpensive web designers and then they wonder why their site isn’t making money…
Here’s a fun fact to think about… If you’re not marketing your site, and getting it ranked in the search engines, how are people going to see your site?, how is your site going to generate revenue?, and how is your web site investment going to have a positive Return on Investment?
Watch this very entertaining to learn a bit about proper coding, and why it’s so important when it comes to SEO.
New Client Power Balance
White Ink Studio is pleased to announce it’s newest client, Power Balance, Inc. Power Balance is a global performance wear company. Not only do they have a product that is truly mind blowing, but they are on a journey, and we are so excited to be with them on this trip.
White Ink Studio is working hand in hand with them on all Point of Sale merchandise displays for stores around the globe, as well as all their websites for the US along with divisions in other countries. To learn more about Power Balance and their amazing products, that will truly change the way you perform and live your life, visit www.PowerBalance.net
Thanks Power Balance!
New Site Launch Skin1.com
White Ink Studio is pleased to announce the launch of www.Skin1.com. After an intense redesign, recoding, and rebranding process, Skin1.com has been launched. This is a great new site, for Lorrie Klein, MD, an nationally respected dermatologist based in Laguna Niguel, CA.
Skin1.com was an exciting project taking an outdated site, giving it a new Web 2.0 look and feel, introducing the latest W3C compliant XHTML/CSS coding, and a really usable structure. Also for Lorrie Klein, MD, we are working on the redesign for EuroDaySpaInc.com, a website for the #1 rated day spa in Orange County.
We are taking this OSCommerce site, with an outdated design, and giving it a fresh new look and running it on ASPdotNetStoreFront, the greatest in ecommcerce platforms. We are expected to launch the new site by April 1, 2009.
Thanks Dr. Klein, we look forward to working with you for years to come.